TENCEL™ Denim Takes the Lead at the Upcoming Denim Days Festivals
If your favorite color is blue jeans (and, seriously, whose isn’t?), do we have good news for you! Denim Days, the celebration of all things denim, is coming to New York City on September 22-23 at the Metropolitan Pavilion and to Nashville, Tennessee on November 10-11 at Marathon Music Works. Tickets for these fun-filled denim insider shopping extravaganzas are just $10 and are on sale now at https://denim-days.com/usa/.
Denim Days brings together the true-blue community of denim enthusiasts in a festival atmosphere with vintage markets, live music, inspiring speakers, demonstrations, hands on workshops, kids’ games and activities, and culinary delights by some of the top local eateries. See the latest in denim fashions, learn about the design process from the artists themselves, and pick up some exclusive Denim Days styles that you will not be able to find anywhere else in the world.
We are huge denim fans– in fact, we’re sponsoring Denim Days again this year– so we’ll be there to show you how denim can be beautiful, comfortable, and sustainable. Our TENCEL™ branded cellulosic fibers for denim are made from responsibly harvested wood in an environmentally friendly production process. With TENCEL™ brand fibers in your favorite pair of jeans, you can be kinder to the environment and can kick back with a totally clear conscience.
At Denim Days, you can explore the entire TENCEL™ brand Feels So Right experience from the forest to nature’s softest and most comfortable denim right in the middle of NYC and Nashville. Learn a little bit more about how denim is made and how your blues can be greener with TENCEL™ branded fibers. And don’t miss your Instagram moment at the one-of-a-kind “TENCEL™ Denim Tree.”
Hey, didn’t we say shopping extravaganza? Yes, we did! Shop at the TENCEL™ branded booth for special denim items from the fabulous designers and brands who are dedicated to reducing the environmental footprint of the world’s favorite fabric without sacrificing a single one of the bazillion things we all love about denim:
- 3×1: Scott Morrison has designed women’s jeans with TENCEL™ fibers using the latest sustainable washes. And they’re made in the USA.
- Godfather of Denim: Adriano Goldschmied has created an exclusive Denim Days T-shirt with TENCEL™ branded lyocell fibers. Proceeds from the sales benefit Greenpeace.
- Mavi: This brand will present their supersoft women’s denim in a full range of washes. Mavi will have additional styles available in their own Denim Days store.
- Edit Denim X Rivet: Edit Denim will showcase men’s denim made with TENCEL™ branded fibers, all made in North America from fibers to finished garments by Kaltex.
- Reformation: Known for their quirky pronouncements on saving the Earth, Reformation will present women’s lifestyle dressing with TENCEL™ fibers in denim and knits.
- Paulita Carlotta: You will love these women’s chambray tops with a twist–fabulous silhouettes kicked up a notch with details galore.
As a special treat, on Saturday at 4:00 PM at the New York Denim Days event, we’ll offer an up close and personal tête-à-tête with three of today’s brightest minds in denim. Our panel event, The Evolution of Denim + A Peek at the Future, will feature Adriano Goldschmied, the true godfather of denim; Scott Morrison, a serial entrepreneur behind brands like 3×1, Paper Denim & Cloth, and Earnest Sewn; and Jordan Nodarse of Reformation, a young visionary in sustainable denim. Tricia Carey, director of global business development for denim at Lenzing will have a frank conversation with these three denim prophets about the evolution of denim and what they see coming down the pike for jeans.
The TENCEL™ brand story doesn’t end there. Follow the “TENCEL™ leaf” through the show to find other responsible denim brands using TENCEL™ lyocell fibers to improve the sustainability, beauty, and comfort of their unique denim designs. Stop by and shop at Advance Denim, Artistic Milliners, Atelier and Repairs, Bossa, Candiani, Hudson, Naveena, Officina 39, and Soorty and Tonello.
Follow us on Facebook, Twitter, and Instagram and use the hashtag #TencelFeelsSoRight to keep up with all the indigo happenings at Denim Days. See you there!