The Circle Book: Culture.In
Collaboration and circularity are the next frontier in textile and fashion transformation.
By working together, sharing ideas and vision, in 2020 we first created the lookbook and design tool called THE CIRCLE BOOK from the ACT TOGETHER partnership between TENCEL™, Meidea and Officina+39.
Transparency is the foundation of the entire project, starting from creative ideation, to fibers and fabrics, forward to finishing and onto final garments. We aim, through our actions, to trace a new path in education for future generations of mindful designers. We offer openness of knowledge in order to contribute to a new creative sustainable fashion model based around company collaborations.
This year we’ve expanded the project and we are ready to launch THE CIRCLE BOOK SECOND EDITION in collaboration with an enlarged group of partners – a team with common goals focused on transparency and circularity +in denim design. The additional partners include: Calik Denim, Crafil, DrBock+RGT, Ribbontex, Spring85, and Tejidos Royo.
The capsule is entitled CULTURE.IN: we have created a synergistic alliance of 10 companies, which includes all the players in the supply chain, transparently and tracing all the actions during the processes. From the fiber to the final product, a virtuous production line is expressed in the value of each company’s product and which envisions circularity as a distinctive element. We have created a concrete project that articulates a cohesive supply chain, having the opportunity to ACT TOGETHER to make the message stronger and that tells the values of each individual company. The goal is to create engagement with customers who are tackling the issue of circularity. Brands can find a reliable and traceable supply chain, almost an adaptable model for their collections and products. Following this goal, the backstage of the process is told and shared step by step through images and videos, a narrative that tells the production from the beginning to the final look book and the campaign.
The inspiration behind the project comes from the way of living. In the future our homes will be transformed into self-sufficient ecosystems or habitats, in which we live comfortably and evolve together with the people who live in them. This interconnection develops with less environmental impact and producing little waste. Nature integrates into spaces, influencing and merging with clothing to become an extension of the outdoors and atmosphere.
We conceived and designed the collection following the guidelines of circularity to include elements that can be incorporated into the production, recycled and degradable materials, items that can be easily disassembled and reassembled, as well as being accessible to many people.
While considering the design, conservation of resources and the durability of the final product.
Download the Circle Book Culture.In here