For Fall/Winter 2027–2028, denim mills are redefining what sustainability looks like—moving beyond incremental improvements and one-off collections toward fully integrated, end-to-end solutions that are measurable, traceable and scalable. Approximately 70 percent of Maritaş product portfolio is based on sustainable sources and the Turkish mill has a clear roadmap to...
The fashion industry is continuing to weave artificial intelligence into more aspects of the product creation process, using the technology to ramp up efficiency and creativity. AI is now entering the denim laundry with Jeanologia’s new tool, Billy. This AI design solution can take images of...
Ahead of the official calendar start to summer, the Northern Hemisphere is beginning to experience some warmer weather. In the hotter climate, we seek out lighter washes, airy denim weights and drapey textures. TENCEL™ Lyocell and Modal are ideal wardrobe warriors when the weather heats up....
German fashion brand Armedangels has worked with Lenzing’s TENCEL™ Lyocell fibers for a long time, but a recent project brought the wood-based material into a new category: performance outerwear. The brand worked with Lenzing and textile consultancy Montebelo to create a windbreaker that offers protection including...
Just a few weeks after Kingpins Amsterdam, the Lenzing Denim team was on the road again for the trade fair’s latest edition in China. The two-day show from May 21 to 22 gathered the entire denim supply chain at the ADM Center in Hangzhou. As Kingpins...
From left, journalist and moderator Olivia Pinnock with Stephanie Downs, CEO and co-founder of Uncaged Innovations; Henry Kavuma, founder and executive director of Living Carbon Capture Dye System and Krishna Manda, global head of sustainability at Lenzing Sustainability is facing an uphill battle at the moment,...
Riachuelo, one of Brazil’s largest retail fashion brands, is expanding its circularity-focused denim line—Pool Loop—with the launch of the first Brazilian jeans made with viscose containing 20 percent pre- and post-consumer recycled cotton waste and biomass elastane derived from sugarcane. The new fabric is the...
From May 6 to 7, the Lalit Ashok Bangalore became a destination for denim as Denimsandjeans hosted the eighth edition of its India show. The two-day show saw strong participation from both domestic and international suppliers and buyers, as well as academic institutions and students. Attendees...
Blue Cast is a podcast series from the TENCEL™ Denim team. Each episode features a conversation with a special guest from within the industry or the fringes of the denim community. The following is a recap of Episode 602. Denim’s pre- and post-pandemic landscapes look fundamentally different....
The fashion world is constantly evolving, keeping pace with shifts in behavior and cultural trends. Against this backdrop, designer Paula Raia is launching pieces in her AW26 collection developed in partnership with TENCEL™, the flagship textile fiber brand under the Lenzing Group, and Canatiba Textil. Blending...
TENCEL™ Lyocell – HV100 has changed the game in denim. While conventional TENCEL™ has been used in denim for decades now, these new fibers are opening up more applications for the wood-based materials. The differentiator for TENCEL™ Lyocell – HV100 is variocut technology. Unlike standard TENCEL™...
Fibers are the building blocks of our clothing, and textile and apparel designers and developers have a growing array of choices at their disposal. Feeding into these decisions are countless priorities—from sustainability and aesthetics to performance and pricing. 2026 has already thrown countless curveballs at the...