At Kingpins Show Amsterdam last week, the TENCEL™ Denim team introduced our latest fiber offering with the help of a few mill partners. TENCEL™ Lyocell – HV100 takes our standard lyocell staple fiber and makes it appear more cotton like with one move: cutting the fibers...
Since TENCEL™ Lyocell burst on the denim scene in the 1990s, the wood-based fibers have been making inroads in the industry. Despite the advances, there was still one thing holding back adoption: they simply couldn’t fully replicate the look and texture of cotton-heavy jeans. TENCEL™...
The 2025 Intertextile Shanghai Autumn/Winter Fabrics Exhibition pulsed with innovation as visitors entered the “Lenzing Pavilion," where the Lenzing Group and 43 value chain partners joined forces to exemplify how strategic partnerships help propel innovative solutions that elevate the entire textile ecosystem. Spanning the full textile...
On May 29–30, 2025, Lenzing brought together 185 industry experts at Hong Kong TENCEL™ Day to explore the theme of “innovation, application development and new technologies.” The expanded two-day format reflected the growing complexity of sustainable textile innovation1 and the industry’s increasing appetite for collaborative...
Combatting the fashion industry’s environmental footprint is going to take an international initiative. Uniting 1,000 key players in the industry including pioneers, policymakers and innovators, the Global Fashion Summit earlier this month sought to tackle the “Barriers and Bridges” in sustainability, addressing the hurdles and...
Lenzing recently had the pleasure of participating in the Fashion InStyle fair in Hong Kong in April. Recognized as one of Asia’s largest hybrid fashion trade shows, the event provided a valuable platform for Lenzing to showcase its TENCEL™ and LENZING™ ECOVERO™ fibers in person...
As the global fashion industry accelerates its transformation, denim—a timeless staple—is reaching a critical junction in its journey towards sustainability. On May 22 and 23, the prestigious Kingpins Show landed in Hangzhou, China, infusing the city with a fresh wave of denim innovation. Kingpins Show, renowned...
The TENCEL™ Denim Team regularly collaborates with our supply chain partners to execute and present fiber application concepts to the market. Part of this initiative is our ongoing Application Innovation Collection series, which highlights the versatility of TENCEL™. We are launching the latest edition at Kingpins...
Largely credited with creating what is now the familiar five-pocket jean, Levi Strauss continues to be an influential denim brand over 150 years after its founding. Sharing some market insights, Francisco Alvez, Levi’s CEO for Brazil, Argentina and Uruguay, sat down with Juliana Jabour, South America...
Egypt is an emerging hub for denim and other textiles, and the industry is taking notice. On Feb. 2 and 3, Denimsandjeans held its first Egyptian show in Cairo at IHG Citystars, bringing its intimate, buyer-only trade format to the northern African nation. This added to...
In January, two major wildfires swept through the Los Angeles area, leaving behind a path of devastating destruction. The Palisades Fire in the Pacific Palisades neighborhood engulfed about 23,000 acres, destroying almost 7,000 structures. At the same time, the Eaton Fire burned across 14,000 acres...
Throughout the year, the Lenzing denim team has been sharing stories about denim. This includes talking to mills to hear about the latest developments, chatting with up-and-coming entrepreneurs putting their own spin on denim design and production, and spotlighting denim heads with a strong devotion...